Minh & Nao

About Us

Minh Nao Co., Ltd is a pioneering company in Vietnam specializing in the production and export of white charcoal (Binchotan). By applying advanced Japanese technology, we offer high-quality, all-natural charcoal products, committed to supporting the sustainable growth of our both domestics and global clients and partners.

Our History

Establishment of Minh & Nao Co., Ltd

Minh & Nao was officially established after acquiring Japanese Binchotan production technology from industry experts. We are proud to be one of the first enterprises in Vietnam to manufacture and distribute Binchotan charcoal, with Japan as our primary export market.

Establishment of Minh & Nao Co., Ltd

Expansion into the Middle East

After three years of operation, we expanded exports to the Middle East, including Dubai and Saudi Arabia, achieving export volumes exceeding 100 tons, including Binchotan, sawdust charcoal, and black charcoal.

Expansion into the Middle East

Strengthening the Domestic Market

We expanded our presence in Vietnam’s retail market while developing digital distribution channels to increase brand visibility and better reach local consumers.

Strengthening the Domestic Market

We expanded our presence in Vietnam’s retail market while developing digital distribution channels to increase brand visibility and better reach local consumers.

Entering Southeast Asia

We extended our production to Laos and successfully entered the Thai market - a key destination in the Southeast Asian region.

Entering Southeast Asia

We extended our production to Laos and successfully entered the Thai market - a key destination in the Southeast Asian region.

Strategic Partnerships with Domestic and International Enterprises

Minh Nao began supplying high-quality charcoal for industrial use, forming strategic partnerships with both domestic and global companies. Export activities also extended to major markets such as the U.S., Australia, Canada, Sweden, and more.

Strategic Partnerships with Domestic and International Enterprises

Solidifying Our Presence in Saudi Arabia

As part of a trade promotion campaign in Saudi Arabia, Minh Nao's Binchotan products were honored to be featured in an exhibition of Vietnamese export goods hosted by the Qassim Chamber of Commerce and Industry, alongside 60 other Vietnamese companies.

Solidifying Our Presence in Saudi Arabia

Nationwide Distribution Network

We established a comprehensive network of nationwide distributors, enabling faster and more convenient access to our products for customers across Vietnam.

Nationwide Distribution Network

We established a comprehensive network of nationwide distributors, enabling faster and more convenient access to our products for customers across Vietnam.

Organizational Restructuring and Innovation for Breakthrough Growth

Minh Nao focused on upgrading our northern production facilities, restructuring our operations and workforce. At the same time, we strengthened partnerships both domestically and internationally while refining our product strategy toward long-term innovation and sustainability.

Organizational Restructuring and Innovation for Breakthrough Growth

Business Philosophy

Vision

To become Vietnam’s leading enterprise in the production and supply of premium charcoal, conquering both domestic and international markets.

Mission

Minh Nao is committed to continuous innovation and sustainable development, ensuring a consistent, high-quality charcoal supply chain. We strive to be a trusted, responsible, and dedicated partner, supporting our clients throughout their growth journey.

Core Values

Minh & Nao upholds the principles of balance, sustainability, dedication, flexibility, and innovation. We are committed to long-term partnerships, proactively responding to market demands, and continuously enhancing product quality to deliver the greatest value to our customers.

Why Choose Us

High-Quality Products

Our charcoal is produced using standardized Japanese processes with plantation wood sources. Every piece is manually inspected for hardness, consistency, color, and sound - the defining characteristics of premium Binchotan - and packaged in compliance with international standards.

Flexible Solutions

We don’t offer one-size-fits-all services. Each client has a unique story, and Minh Nao is always here to listen, understand, and deliver tailored, optimal solutions.

Dedicated Team

Our experienced workforce operates with a high sense of responsibility. More than just fulfilling tasks, they put their hearts into every product, helping elevate Vietnamese craftsmanship to the global stage.

Nationwide Distribution Network

With a wide network of distributors across Vietnam, our products are accessible quickly, conveniently, and reliably from anywhere.

Our Team and Production Facilities

The Minh Nao charcoal team consists of experienced and passionate professionals who are always dedicated to delivering the highest-quality products to our customers. Our manufacturing facility is equipped with modern technology, ensuring an efficient and safe production process.